for [when they became oblivious of Us,] We assigned to them [their own evil impulses as their] other selves, and these made appear goodly to them whatever lay open before them and whatever was beyond their ken. And so, the sentence [of doom] will have fallen due upon them together with the [other sinful] communities of invisible beings and humans that passed away before their time: verily, they [all] will indeed be lost!

And We have destined for them intimate companions (of like nature), who made alluring to them what was before them and behind them; and the sentence among the previous generations of Jinns and men, who have passed away, is proved against them; for they are utterly lost.

And We assigned them comrades (in the world), who made their present and their past fairseeming unto them. And the Word concerning nations of the jinn and humankind who passed away before them hath effect for them. Lo! they were ever losers.

And We have appointed for them comrades, so they make fair-seeming to them what is before them and what is behind them, and the word proved true against them among the nations of jinn and men that have passed away before them: they are surely losers.

And We appointed for them companions who made attractive to them what was before them and what was behind them [of sin], and the word has come into effect upon them among nations which had passed on before them of jinn and men. Indeed, they [all] were losers.